Könyv Building Better Brands: Essential Marketing Strategies for the Construction Industry Elton Mayfield

Building Better Brands: Essential Marketing Strategies for the Construction Industry

Szerző: Elton Mayfield
Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: 50 % esély
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10 867 Ft
Ever wish you could fill out a change order for your marketing strategy? Now you can. Elton Mayfield...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2024
oldal
192
EAN
9781642259322
ISBN
1642259322
Enbook ID
44238945
Súly
421

Teljes leírás

Ever wish you could fill out a change order for your marketing strategy? Now you can.
Elton Mayfield is the President & Co-Founder of ER Marketing, a boutique marketing agency focused on the building industry.

In Building Better Brands, Mayfield confronts the marketing challenges unique to the building and materials industry. In these pages, he lays out a simple framework which can allow any leader to rejuvenate their B2B marketing strategy:

• Survey: What do people say about you? What do you want them to say about you?
• Blueprint: What do you need to have in place to deliver the brand you want?
• Build: How do you deliver the brand you promised and keep it up to code?

With each of these concepts, he lays out practical examples and action steps so you can build a brand to be proud of.

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