Building Media Relationships

How to Establish, Maintain, and Develop Long-Term Relationships with the Media

Szerző: Susan Sommers

Nyelv:

Kötés: Puha kötésű

Kiadó: Oxford University Press, Canada

Elérhetőség: 50 % esély

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Media and public relations is a growing field and programs dedicated to the discipline are offered i...

Információk a könyvről

Szerző

Susan Sommers

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2009

oldal

224

EAN

9780195426953

ISBN

0195426959

Enbook ID

04519502

Kiadó

Oxford University Press, Canada

Súly

436

Méretek

184 x 317 x 319

Teljes leírás

Media and public relations is a growing field and programs dedicated to the discipline are offered in several colleges and continuing education programs across the country. Within communications and marketing programs, courses dedicated to media relations are often required to complete the program. In addition, many journalism students also enter the field of media relations upon graduation, and courses can be found in those programs as well. A successful media relations program is the most powerful, cost-effective tool a company can utilize to create an identity or raise a profile; build trust, goodwill, and support; generate sales and raise funds; position themselves as an authority; attract new clients, customers, employees, sponsors and donors; encourage attendance at events; and manage crises. Media relations involve committing to a long-term, comprehensive program, executing the program, and evaluating the results. Susan Sommers has written a book on how to work professionally and productively with the media.This book is designed for anyone who is responsible for generating media understanding and coverage for any corporation, organization, non-profit, or small business, regardless of size or scope. It provides tips, information, and exercises on all aspects of a media relations campaign.

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Building Media Relationships

How to Establish, Maintain, and Develop Long-Term Relationships with the Media

Információk a könyvről

Teljes leírás

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Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták