Most sales training stops at knowledge. Performance does not.
Built in Practice explains why salespeople can know exactly what to do and still fail to access it when pressure rises. The problem is not always a lack of information. It is the gap between knowing and performing.
Drawing on more than two decades in sales and leadership, John Fontana introduces Adaptive Sales Performance, a practical approach built around deliberate practice, personalized coaching, measurable progress, and pressure-tested performance.
Inside, you'll learn how to close the gap between knowing and doing, practice in ways that actually change behavior, coach the individual instead of forcing one-size-fits-all methods, use feedback and pressure to build durable skill, and measure movement instead of completion.
This is not another methodology to memorize.
It is a different way to think about how salespeople improve.
The drill is the input. The salesperson is the product.