Business Baroque

Name: Business Baroque
Brand: Power Persuasion
SKU: 9781950647927
Price: 11058 HUF
Availability: InStock

Szerző: Wes Azzaidani

Nyelv:

Kötés: Puha kötésű

Kiadó: Power Persuasion

Elérhetőség: Beszállítói készleten

Küldés 14-21 napon belül

11 058 Ft

Do This Right and They Will Pay You to be a Fun, Weird, and Crazy Creative If you would like to doub...

Információk a könyvről

Szerző

Wes Azzaidani

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2021

oldal

EAN

9781950647927

ISBN

1950647927

Enbook ID

36928166

Kiadó

Power Persuasion

Súly

Méretek

127 x 203 x 3

Teljes leírás

Do This Right and They Will Pay You to be a Fun, Weird, and Crazy Creative

If you would like to double your sales with recession-proof creative development techniques, then here's how Disney, Apple, and the greatest advertising agencies in the world did it for decades. And why you can do the same thing today.

Wes Azzaidani, the "the Kaizen Copywriter," has created advertising campaigns and led Agile product development teams in healthcare, manufacturing, information security, telecommunications, and many more industries. He reveals:

How to fatten up your business by observing the state of starving artists.
What doing drugs and pitching to homeless people teaches us about the creative development mindset of most entrepreneurs.
The incredible product development secret (used by Apple and Toyota) which lets you create products customers will pay for without needing to mail a single survey.
A sneaky way to come up with unique, profitable ideas by doing nothing but playing a board-game.
The BEST qualities to look for when hiring and keeping somebody to do creative work (hint: its's not education, experience, or how "nice" they are).
How to turn your employees into a team of happy, creative, cash cows without having to browbeat them with "performance" cattle-prods.
Escape the dilemma of having to choose between your artistic life over a day job you hate.

And much, much more-all told with refreshing frankness and wicked wit.

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Business Baroque

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