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Business Statistics for Competitive Advantage with Excel 2016

Name: Business Statistics for Competitive Advantage with Excel 2016
Brand: Springer International Publishing AG
SKU: 9783319321844
Price: 42695 HUF
Availability: InStock

Basics, Model Building, Simulation and Cases

Szerző: Cynthia Fraser

Nyelv:

Kötés: Kemény kötésű

Kiadó: Springer International Publishing AG

Elérhetőség: Beszállítói készleten

Küldés 10-13 napon belül

42 695 Ft

This Fourth edition features new examples and assignments on global markets, including cases featuri...

Információk a könyvről

Szerző

Cynthia Fraser

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2016

oldal

475

EAN

9783319321844

ISBN

3319321846

Enbook ID

02961306

Kiadó

Springer International Publishing AG

Súly

1426

Méretek

288 x 223 x 36

Teljes leírás

This Fourth edition features new examples and assignments on global markets, including cases featuring Chipotle and Costco. Exceptional managers know that they can create competitive advantages by basing decisions on performance response under alternative scenarios. To create these advantages, managers need to understand how to use statistics to provide information on performance response under alternative scenarios. This popular text is redesigned with Excel 2016 to encourage business students to develop competitive advantages for use in their future careers as decision makers. Students learn to build models using logic and experience, produce statistics using Excel 2016 with shortcuts, and translate results into implications for decision makers. The author emphasizes communicating results effectively in plain English and with screenshots and compelling graphics in the form of memos and PowerPoints.§§Statistics, from basics to sophisticated models, are illustrated with examples using real data such as students will encounter in their roles as managers. A number of examples focus on business in emerging global markets with particular emphasis on emerging markets in Latin America, China and India. Results are linked to implications for decision making with sensitivity analyses to illustrate how alternate scenarios can be compared. Chapters include screenshots to make it easy to conduct analyses in Excel 2016 with time-saving shortcuts expected in the business world.§§PivotTables and PivotCharts, used frequently in businesses, are introduced from the start. The Fourth Edition features Monte Carlo simulation in four chapters, as a tool to illustrate the range of possible outcomes from decision makers' assumptions and underlying uncertainties. Model building with regression is presented as a process, adding levels of sophistication, with chapters on multicollinearity and remedies, forecasting and model validation, autocorrelation and remedies, indicator variables to represent segment differences, and seasonality, structural shifts or shocks in time series models. Special applications in market segmentation and portfolio analysis are offered, and an introduction to conjoint analysis is included. Nonlinear models are motivated with arguments of diminishing or increasing marginal response.§§

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Leggyakrabban keresett

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Business Statistics for Competitive Advantage with Excel 2016

Basics, Model Building, Simulation and Cases

Információk a könyvről

Teljes leírás

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