Könyv Digital Transformation in Business and Society Babu George

Digital Transformation in Business and Society

Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: Beszállítói készleten
Küldés 10-13 napon belül
63 450 Ft
The digital traces that people leave behind as they conduct their daily lives provide a powerful res...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2019
oldal
300
EAN
9783030082765
Enbook ID
20755286
Súly
544
Méretek
148 x 210 x 22

Teljes leírás

The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. This book discusess a variety of digital technologies and how they transform people and organizations. It debates the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.

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