Can Marketing Save the Planet?

Name: Can Marketing Save the Planet?
Brand: Bloomsbury USA
SKU: 9781399411257
Price: 10676 HUF
Availability: InStock

100 Practical Ways to Use Marketing as a Force for Good

Szerző: Michelle Carvill, Gemma Butler

Nyelv:

Kötés: Kemény kötésű

Kiadó: Bloomsbury USA

Elérhetőség: Beszállítói készleten alacsony példányszámban

Küldés 14-21 napon belül

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An exploration of some of the most high profile environmental and sustainability challenges facing b...

Információk a könyvről

Szerző

Michelle Carvill, Gemma Butler

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2024

oldal

320

EAN

9781399411257

Enbook ID

43295088

Kiadó

Bloomsbury USA

Súly

454

Méretek

153 x 234

Teljes leírás

An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.

In our fast-moving and consumer-driven world - in which more than 10 million people are Marketers - social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.

From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.

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Can Marketing Save the Planet?

100 Practical Ways to Use Marketing as a Force for Good

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