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Könyv Case Studies In Japanese Management Parissa Haghirian

Case Studies In Japanese Management

Szerző: Parissa Haghirian, Philippe Gagnon
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: World Scientific Publishing Co Pte Ltd
Elérhetőség: Beszállítói készleten
Küldés 10-13 napon belül
21 951 Ft
This book provides a new opportunity for corporate strategy analysis within a Japanese context. It i...

Információk a könyvről

Szerző
Parissa Haghirian, Philippe Gagnon
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2011
oldal
316
EAN
9789814340878
ISBN
9814340871
Enbook ID
05070421
Kiadó
World Scientific Publishing Co Pte Ltd
Súly
576
Méretek
163 x 227 x 22

Teljes leírás

This book provides a new opportunity for corporate strategy analysis within a Japanese context. It is the first academic textbook to be published in English which regroups case studies to decorticate key concepts in Japanese management. Where previous literature has set a separate focus on cultural, managerial and strategic variables, a holistic look is now taken at their influence on effective decision-making. Over 11 detailed cases depict issues in entering the Japanese market, strategic issues when managing in Japan, marketing management, crisis management, cross-cultural encounters and future technologies. The sophistication and depth of these studies, along with their teaching notes, provide the basis for pragmatic analysis. The mysticism surrounding Japanese culture seems magnified by the success of Japanese companies abroad, and the shortcomings of many MNEs that entered Japan ineffectively. Studying the empirical implications of these issues is a helpful exercise to develop more acute management reflexes in a Japanese setting. The book's carefully laid out cases will benefit business and humanities students who are researching Japan, as well as professionals who work within this sphere.

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