Könyv Case Study Research for Business Jillian Dawes Farquhar

Case Study Research for Business

Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: Beszállítói készleten
Küldés 14-20 napon belül
40 640 Ft
Using a step-by-step approach, Case Study Research for Business takes you right through the case stu...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2012
oldal
144
EAN
9781849207768
ISBN
1849207763
Enbook ID
05106389
Súly
400
Méretek
170 x 242

Teljes leírás

Using a step-by-step approach, Case Study Research for Business takes you right through the case study research process from research design and data collection using qualitative and quantitative methods, to research analysis, writing up and presenting your work. Key features: - Takes a multidisciplinary approach to case study research design by drawing on both positivist and interpretivist schools of thought to improve student understanding of these critical research traditions. - Coverage of contemporary topics such as research ethics - Packed with practical examples from all areas of business. - Pedagogical features including vignettes, exercises and 'cases' which directly relate to business research

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