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Könyv Change Election David Magleby

Change Election

Money, Mobilization, and Persuasion in the 2008 Federal Elections

Szerző: David Magleby
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Temple University Press,U.S.
Elérhetőség: Beszállítói készleten alacsony példányszámban
Küldés 9-15 napon belül
12 600 Ft
The 2008 US general election was an extraordinary event that represented change at many levels. The...

Információk a könyvről

Szerző
David Magleby
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2010
oldal
328
EAN
9781439903391
ISBN
1439903395
Enbook ID
05075982
Kiadó
Temple University Press,U.S.
Súly
460
Méretek
154 x 228 x 22

Teljes leírás

The 2008 US general election was an extraordinary event that represented change at many levels. The candidates' innovative campaigns changed how funds were raised, how voters were mobilized, and how messages were communicated through advertising and the internet. Parties and interest groups played their own important role in this historic election. In The Change Election, David Magleby assembles a team of accomplished political scientists to provide an in-depth analysis of this groundbreaking presidential election. These scholars through a set of compelling case studies examine the competition for votes in a dozen competitive House and Senate contests and for the White House in five states: Ohio, North Carolina, New Hampshire, Colorado, and New Mexico. Backed by a wealth of data, and extensive interviews, the contributors offer an up-close look at the interactions of candidates' individual skills and personalities with the larger political forces at work in the election year. The book offers insights into the rapidly evolving organizational and technical aspects of campaigning. The dramatic success Obama and other candidates had in raising money--especially from small donors--is addressed along with how money was raised and spent by the candidates, party committees, and interest groups competing for votes. Building on a tested methodology, The Change Election explores the interplay of money and electioneering. Magleby builds on more than a decade of prior studies to show the ways participants in the American electoral process have adapted to statutory and judicial decisions and how the 2008 election has the potential to transform American electoral politics.

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