Channel Integration Amplifies Complexity More Readily Than Customer Experience
Examining Coordination Challenges in Multi-Platform Marketing That Undermine Intended Coherence. DE
Szerző:
Mae Collinsworth
Elérhetőség:
Kiadói készleten rendelésre
Küldés 17-27 napon belül
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Marketers often discover that attempting perfect channel integration creates organizational complexi...
