Könyv Charismatic Capitalism Nicole Woolsey Biggart

Charismatic Capitalism

Direct Selling Organizations in America

Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten
Küldés 14-21 napon belül
12 982 Ft
Tupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmetics--theirs is an approach to bu...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
1990
oldal
231
EAN
9780226047867
ISBN
9780226047867
Enbook ID
06256578
Súly
312
Méretek
14 x 216 x 15

Teljes leírás

Tupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmetics--theirs is an approach to business that violates many of the basic tenets of modern American commerce. Yet these direct selling organizations, fashioned by charismatic leaders and built upon devoted armies of door-to-door representatives, have grown to constitute an $8.5 billion a year industry and provide a livelihood for more than 5 million workers, the vast majority of them women. The first full-scale study of this industry, Charismatic Capitalism, revises the standard contention that the rationalization of social institutions is an inevitable consequence of advanced capitalism. Nicole Woolsey Biggart argues instead that less rational organizations built on social networks may actually be more economically viable.

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