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Könyv Chinese Multinationals Jean-Paul Larcon

Chinese Multinationals

Szerző: Jean-Paul Larcon
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: World Scientific Publishing Co Pte Ltd
Elérhetőség: 50 % esély
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12 285 Ft
This book examines the rise of Chinese companies in international markets during the last two decade...

Információk a könyvről

Szerző
Jean-Paul Larcon
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2008
oldal
300
EAN
9789812835598
ISBN
9812835598
Enbook ID
05069341
Kiadó
World Scientific Publishing Co Pte Ltd
Súly
444
Méretek
150 x 226 x 16

Teljes leírás

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

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