Cinematic Mode of Production - Attention Economy and the Society of the Spectacle

Name: Cinematic Mode of Production - Attention Economy and the Society of the Spectacle
Brand: University Press of New England
SKU: 9781584655831
Price: 14254 HUF
Availability: InStock

Szerző: Jonathan Beller

Nyelv:

Kötés: Puha kötésű

Kiadó: University Press of New England

Elérhetőség: Beszállítói készleten

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"Cinema brings the industrial revolution to the eye," writes Jonathan Beller, "and engages spectator...

Információk a könyvről

Szerző

Jonathan Beller

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2006

oldal

352

EAN

9781584655831

ISBN

1584655836

Enbook ID

09276303

Kiadó

University Press of New England

Súly

554

Méretek

228 x 151 x 26

Teljes leírás

"Cinema brings the industrial revolution to the eye," writes Jonathan Beller, "and engages spectators in increasingly dematerialized processes of social production." In his groundbreaking critical study, cinema is the paradigmatic example of how the act of looking has been construed by capital as "productive labor." Through an examination of cinema over the course of the twentieth century, Beller establishes on both theoretical and historical grounds the process of the emergent capitalization of perception. This process, he says, underpins the current global economy. By exploring a set of films made since the late 1920s, Beller argues that, through cinema, capital first posits and then presupposes looking as a value-productive activity. He argues that cinema, as the first crystallization of a new order of media, is itself an abstraction of assembly-line processes, and that the contemporary image is a politico-economic interface between the body and capitalized social machinery. Where factory workers first performed sequenced physical operations on moving objects in order to produce a commodity, in the cinema, spectators perform sequenced visual operations on moving montage fragments to produce an image. Beller develops his argument by highlighting various innovations and film texts of the past century. These innovations include concepts and practices from the revolutionary Soviet cinema, behaviorism, Taylorism, psychoanalysis, and contemporary Hollywood film. He thus develops an analysis of what amounts to the global industrialization of perception that today informs not only the specific social functions of new media, but also sustains a violent and hierarchical global society.

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Cinematic Mode of Production - Attention Economy and the Society of the Spectacle

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