Claim, Intent, and Persuasion

Name: Claim, Intent, and Persuasion
Brand: Springer-Verlag New York Inc.
SKU: 9781461373018
Price: 41425 HUF
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Organizational Legitimacy and the Rhetoric of Corporate Mission Statements

Szerző: Carmelo Mazza

Nyelv:

Kötés: Puha kötésű

Kiadó: Springer-Verlag New York Inc.

Elérhetőség: Beszállítói készleten alacsony példányszámban

Küldés 13-18 napon belül

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One of the most notorious differences between the academic production on management carried out in E...

Információk a könyvről

Szerző

Carmelo Mazza

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2012

oldal

200

EAN

9781461373018

ISBN

1461373018

Enbook ID

06796860

Kiadó

Springer-Verlag New York Inc.

Súly

356

Méretek

162 x 230 x 14

Teljes leírás

One of the most notorious differences between the academic production on management carried out in Europe, compared to that in the United States, is the attention that European scholars give to the managerial discourse and rhetorics, especially in their textual or written embodiments. In fact, it is one of the few topics where the usual dominance of American scholarship (Engwall, 1998) does not hold. Discourses in management address basically two issues, most often of analytical intertwined in practice, differentiated here only because requirements. One, is the legitimization, both ideological and political, of management, basically geared at the justification of the differentials of power present in the coordination of collective action aimed at the consecution of economic objectives. As Bendix points out in Work and Authority in Industry, the most pressing challenge for this ideological work stems from the fact that in capitalism the logic of efficiency is hegemonic, and this is not easily conducive to the justification of status differentials. This is why managerial discourses are never open, straightforward, and why they are, in sum, clearly ideological.

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Claim, Intent, and Persuasion

Organizational Legitimacy and the Rhetoric of Corporate Mission Statements

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Teljes leírás

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Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták