Climb Beyond. Market Research for the Introduction of a New Product Into the Indoor Climbing Sport

Name: Climb Beyond. Market Research for the Introduction of a New Product Into the Indoor Climbing Sport
Brand: Grin Verlag
SKU: 9783656535621
Price: 12073 HUF
Availability: InStock

Szerző: Matthias Heise

Nyelv:

Kötés: Puha kötésű

Kiadó: Grin Verlag

Elérhetőség: Beszállítói készleten

Küldés 5-8 napon belül

12 073 Ft

Master's Thesis from the year 2012 in the subject Sport - Sport Economics, Sport Management, grade:...

Információk a könyvről

Szerző

Matthias Heise

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2013

oldal

148

EAN

9783656535621

ISBN

3656535620

Enbook ID

05284336

Kiadó

Grin Verlag

Súly

200

Méretek

148 x 210 x 9

Teljes leírás

Master's Thesis from the year 2012 in the subject Sport - Sport Economics, Sport Management, grade: 2, Vienna University of Economics and Business (WU Executive Academy), course: Entrepreneurship & Innovation, language: English, abstract: For about two decades indoor climbing became a trend in adrenalin sports. In many Western countries climbing halls of huge size have been build. Most urbanized citizens at least tried it once. But even though the climbing community is huge, only a few starters remain active or advance in skills and techniques. The business background of this research is a new product that is able to track the movement of any professional climber and re-project the shape of the body to help an inexperienced climber to make his next best move while being stuck on the wall. This will help less skilled users to advance and enjoy climbing even more. The applications for this product are numerous but the market is highly uncertain. Therefore this study tries to reveal why most users§do not advance and it identities common problems and barriers that most climbers§have to face. How do they get over them or why do they stumble. After having§a deeper insight into the indoor climbing market, the possible market size and user acceptance for the new product can be estimated more accurately. This thesis is seen as an opportunity assessment reducing uncertainty before bringing the product into the market.

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Climb Beyond. Market Research for the Introduction of a New Product Into the Indoor Climbing Sport

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