Clusters of Creativity - Enduring Lessons on Innovation & Entrepreneurship from Silicon Valley & Europes Silicon Fen

Szerző: Rob Koepp

Nyelv:

Kötés: Kemény kötésű

Kiadó: John Wiley & Sons Inc

Elérhetőség: Beszállítói készleten

Küldés 10-18 napon belül

23 558 Ft

"An innovative book for an innovative topic." Charles Hampden--Turner Like the subject matter it cov...

Információk a könyvről

Szerző

Rob Koepp

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2002

oldal

296

EAN

9780471496045

ISBN

0471496049

Enbook ID

01329444

Kiadó

John Wiley & Sons Inc

Súly

612

Méretek

170 x 240 x 25

Teljes leírás

"An innovative book for an innovative topic." Charles Hampden--Turner Like the subject matter it covers, Clusters of Creativity is innovative and original. It breaks with popular interpretations of Silicon Valley and similar regions, which range from the hyperbolically laudatory to the contemptuously dismissive, and takes a critical, objective look at the lessons that these locations provide about innovation and entrepreneurship. Readable, yet rigorous in its analyses, the book provides a practical and balanced set of perspectives on how the powers of business creativity are fostered and sustained. It focuses not so much on the generations of high technologies but on the motivations and strategies of business leaders who turn revolutionary innovations into commercial realities. Clusters of Creativity demystifies the many enigmas that surround two leading capitals of the modern global economy, providing insights on managing innovation and entrepreneurship that are both eye--opening and broadly applicable to all organizations and industries. Clusters of Creativity will challenge assumptions, dispel myths, enlighten, inspire, and generally provoke thought. In an age where technology and hyperbole frequently go hand--in--hand, the booka s well--founded insights are all the more refreshing and important.

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Clusters of Creativity - Enduring Lessons on Innovation & Entrepreneurship from Silicon Valley & Europes Silicon Fen

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