Cognizant Consumerism

Name: Cognizant Consumerism
Brand: LAP Lambert Academic Publishing
SKU: 9786139879243
Price: 28390 HUF
Availability: InStock

Szerző: Suresh Chandra Bohidar

Nyelv:

Kötés: Puha kötésű

Kiadó: LAP Lambert Academic Publishing

Elérhetőség: Beszállítói készleten

Küldés 5-8 napon belül

28 390 Ft

"Cognizant Consumerism",the present piece of publication is in the area of marketing & management co...

Információk a könyvről

Szerző

Suresh Chandra Bohidar

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2018

oldal

268

EAN

9786139879243

Enbook ID

20165080

Kiadó

LAP Lambert Academic Publishing

Súly

417

Méretek

150 x 220 x 16

Teljes leírás

"Cognizant Consumerism",the present piece of publication is in the area of marketing & management covering subjects i.e Management,Education & Law. It is considered prima facie in the domain of management with an appropriate research study and comparison amongst illiterate,literate and educated people both from rural and urban areas in the light of their level of education and social setting. In fact its a 2x3 factorial design to get the findings as to the variations thereto. Combined with consumer education and Consumer law ,management has a greater exposure in throwing light in the area of marketing & management. The book pertains to consumer consciousness and consumerism by using a 2x3 factorial design keeping the consumer's level of education i.e illiterate,literate & educated and social setting i.e Urban & Rural consumers in view. The book may be helpful to Academicians ,students & readers tremendously as it is multidisciplinary in nature with a compact research and study. I am really thankful the my esteemed publisher & Editor to bring it to their able consideration for publication and hence hopeful in being beneficial to my readers in course of time.

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Cognizant Consumerism