Coming Attractions

Reading American Movie Trailers

Szerző: Lisa Kernan

Nyelv:

Kötés: Puha kötésű

Kiadó: University of Texas Press

Elérhetőség: Beszállítói készleten

Küldés 14-21 napon belül

13 054 Ft

Movie trailers - those previews of coming attractions before the start of a feature film - are routi...

Információk a könyvről

Szerző

Lisa Kernan

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2004

oldal

308

EAN

9780292705586

ISBN

0292705581

Enbook ID

01302494

Kiadó

University of Texas Press

Súly

442

Méretek

159 x 229 x 17

Teljes leírás

Movie trailers - those previews of coming attractions before the start of a feature film - are routinely praised and reviled by moviegoers and film critics alike: 'They give away too much of the movie'. 'They're better than the films'. 'They only show the spectacular parts'. 'They lie'. 'They're the best part of going to the movies'. But whether you love them or hate them, trailers always serve their purpose of offering free samples of a film to influence moviegoing decision-making. Indeed, with their inclusion on videotapes, DVDs, and on the Internet, trailers are more widely seen and influential now than at any time in their history. Starting from the premise that movie trailers can be considered a film genre, this pioneering book explores the genre's conventions and offers a primer for reading the rhetoric of movie trailers. Lisa Kernan identifies three principal rhetorical strategies that structure trailers: appeals to audience interest in film genres, stories, and/or stars. She also analyzes the trailers for twenty-seven popular Hollywood films from the classic, transitional, and contemporary eras, exploring what the rhetorical appeals within these trailers reveal about Hollywood's changing conceptions of the moviegoing audience. Kernan argues that movie trailers constitute a long-standing hybrid of advertising and cinema and, as such, are precursors to today's heavily commercialized cultural forms in which art and marketing become increasingly indistinguishable.

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Coming Attractions

Reading American Movie Trailers

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták