Könyv Commercial Management - Theory and Practice David J Lowe

Commercial Management - Theory and Practice

Szerző: David J Lowe
Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten alacsony példányszámban
Küldés 11-15 napon belül
24 915 Ft
This textbook provides a one-stop-shop to the many topics in commercial management. It draws on mate...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2013
oldal
522
EAN
9781405124683
ISBN
1405124687
Enbook ID
01255260
Súly
1134
Méretek
191 x 245 x 24

Teljes leírás

This textbook provides a one-stop-shop to the many topics in commercial management. It draws on material developed as distance-learning modules and divides into four main sections: I - The commercial environment: develops a critical understanding of the environmental factors that influence commercial management; II - Techniques: develops an understanding of the various techniques used in commercial management; III - Commercial Strategies and Tactics: develops an understanding of the principles and practice of competitive bidding and bid evaluation; IV - Legal aspects: develops an understanding of the legal issues influencing commercial management. Examples and illustrations are included from both the private and public sector.

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