Menu
Rendelés állapotának ellenőrzése
Kapcsolat
Könyv Commitment-Led Marketing - The Key to Brand Profits is in the Customer's Mind Jan Hofmeyr

Commitment-Led Marketing - The Key to Brand Profits is in the Customer's Mind

Szerző: Jan Hofmeyr, Butch Rice
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: John Wiley & Sons Inc
Elérhetőség: Beszállítói készleten
Küldés 10-18 napon belül
19 829 Ft
Keeping and gaining market share is what most business strive for in the race to make brands profita...

Információk a könyvről

Szerző
Jan Hofmeyr, Butch Rice
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2000
oldal
320
EAN
9780471495741
ISBN
0471495743
Enbook ID
04891700
Kiadó
John Wiley & Sons Inc
Súly
592
Méretek
237 x 161 x 23

Teljes leírás

Keeping and gaining market share is what most business strive for in the race to make brands profitable. In a hugely competitive world, customer loyalty has become a key area for concern. What would happen if you could go one step further and identify not just those customers who are loyal to your brand, but those who are truly committed to your product or service? This book helps you to do just that. More that ten years ago, Jannie Hofmeyr and Butch Rice created something called The Conversion Model -- a technique that analyses the degree of a persona s psychological commitment to anything and everything. Marketers will be able to gain a strategic advantage within their market if they implement the thinking, tools and strategies outlines in this book. "After years of using customer satisfaction measures I was extremely frustrated at the lack of correlation between satisfaction and subsequent customer defection rates. The measurement of commitment, via The Conversion Model provided the vital link I had been looking for." Alan Gilmour, Brand and Marketing Director, Lloyds TSB "The Conversion Model enabled us to establish real insight into loyalty and we effectively fused it with a segmentation process. This has allowed us to really grapple with the core market dynamics and establish key marketing objectives in an increasingly competitive and diverse marketplace..." Mark Horton, Group Head of Marketing, Northcliffe Newspaper Group "Since I first came across the Conversion Model back in 1990, I have always found it was the perfect tool for measuring the health of brands Ia ve worked on..." David V. Spangler, Director, The Council for Marketing and opinion Research (MCMOR) and former Research Director of Levi Strauss Co "The Conversion Model is a compelling strategic marketing tool that offers a true understanding of institutional investor behaviour. It is a predictive indicator of potential market share gains and losses with a phenomenal degree of precision." Patricia Toney, Manager, Marketing research, Chicago Board of Trade "To grow a business, convert customers to your offering and then keep them committed...a very powerful answer is in this book." John Deighton, Professor of Business Admininstration, Harvard Business School "Using the Conversion Model has given us significant insights into brand choice across a range of countries and cultures...The added dimension of commitment has allowed us to understand more comprehensively what is in the mind of our consumers -- a real plus in terms of giving us the competitive edge." Janett Edelberg, Joseph E. Seagram & Sons

Érdekelheti

Astronomy and Astrophysics for the 1980's, Volume 2

Astronomy Survey Committee
27 295 Ft

Attaché Case

Wyatt Doyle
4 557 Ft

DAD FOR SALE BIG BOOK

12 604 Ft

The History of the Popes, From the Close of the Middle Ages; 17

Ludwig Freiherr Von Pastor
9 964 Ft

The Full Measure of Devotion

Dana Gatlin
12 761 Ft

Complete Guide to Godly Play

Jerome W. Berryman
10 120 Ft

WOLF LOVER, Konochur

Victoria Danann
2 838 Ft

An Amish Country Treasure Book 2

Ruth Price
3 590 Ft

And There Was War in Heaven

HOWARD SKEMPTON
2 936 Ft

Macmillan Children's Readers Real Monsters International Level 3

Paul Shipton
3 890 Ft

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták

Teczka kopertowa A7 czerwona

112 Ft

Le sortilège de la momie

Metcalf
4 118 Ft

100 livres les plus drôles

Prolongeau
1 929 Ft

Histoire de la Vie Et Des Ouvrages de Francois Bacon. T. 2

Jean-Baptiste De Vauzelles
9 682 Ft

Meine Stiefmutter ist eine Hexe

Maria Thiele
6 087 Ft

Influência de fontes de enxofre e zinco no crescimento e rendimento do gergelim

Sovan Mondal
17 076 Ft

Százlábú

Bartos Erika
1 829 Ft