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Könyv Commodities Pricing and the Bulk Trap Fredrik Andren-Sandberg

Commodities Pricing and the Bulk Trap

Learnings from Industries at the Forefront

Szerző: Fredrik Andren-Sandberg
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Springer International Publishing AG
Elérhetőség: Beszállítói készleten
Küldés 5-8 napon belül
18 855 Ft
This book takes a fresh look at pricing, product differentiation and the need for decommoditisation...

Információk a könyvről

Szerző
Fredrik Andren-Sandberg
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2019
oldal
142
EAN
9783319891842
Enbook ID
21136332
Kiadó
Springer International Publishing AG
Súly
454
Méretek
155 x 235 x 9

Teljes leírás

This book takes a fresh look at pricing, product differentiation and the need for decommoditisation in market sectors where products and services are standardised and interchangeable. In the first chapters the book explains what commodities are, and puts them into a historical perspective to promote an understanding of their production and its effects. From this baseline the book then presents a case study on how decommoditisation has progressed within the energy industry. Building on this case study and learnings from other sectors, it develops a theoretical framework, characterising the processes and mechanisms observed to be extended towards different industries. This framework is then utilised in the following chapters as a model to explain the progression of decommoditisation, and to examine other sectors through this lens. To conclude, the book presents the implications for stakeholders and suggestions on how to respond to them from a policy and business standpoint. In a final chapter the book develops an outlook on current trends and possible alternative pathways, and summarizes the main takeaways for management professionals and policymakers alike.

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