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Könyv Communication for Behavior Change Esta De Fossard

Communication for Behavior Change

Volume II: Writing and Producing for Television and Film

Szerző: Esta De Fossard, John Riber
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: SAGE Publications India Pvt Ltd
Elérhetőség: Beszállítói készleten
Küldés 14-20 napon belül
9 055 Ft
The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavi...

Információk a könyvről

Szerző
Esta De Fossard, John Riber
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2015
oldal
252
EAN
9789351501688
ISBN
935150168X
Enbook ID
09339127
Kiadó
SAGE Publications India Pvt Ltd
Súly
508
Méretek
246 x 188 x 16

Teljes leírás

The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives. It is designed to teach how to create serial as well as stand-alone dramas that encourage people to make positive changes in their behavior and improve their lives. The book teaches how to: * Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience * Create characters that represent and attract the target audience * Introduce subtle and convincing ways to improve the standard of living of the audience * Conduct design workshops for preparing design documents that help script writers create 'convincing' dramas containing the behavior-change message accurately

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