Competing On Internet Time

Name: Competing On Internet Time
Brand: Simon & Schuster
SKU: 9780684863450
Price: 7923 HUF
Availability: InStock

Lessons From Netscape And Its Battle With Microsoft

Szerző: Michael A. Cusumano, David B. Yoffie

Nyelv:

Kötés: Puha kötésű

Kiadó: Simon & Schuster

Elérhetőség: Beszállítói készleten

Küldés 14-21 napon belül

7 923 Ft

When Marc Andreessen and Jim Clark founded Netscape in 1994, they were the first to envision how the...

Információk a könyvről

Szerző

Michael A. Cusumano, David B. Yoffie

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2000

oldal

384

EAN

9780684863450

ISBN

0684863456

Enbook ID

04900426

Kiadó

Simon & Schuster

Súly

448

Méretek

156 x 235 x 23

Teljes leírás

When Marc Andreessen and Jim Clark founded Netscape in 1994, they were the first to envision how the Internet could revolutionise conventional ways of using computers, distributing software, communicating with other people, and conducting business. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling authors Cusumano and Yoffie draw vital lessons from Netscape and how it has employed the techniques of 'judo strategy' in its pitched battle against Microsoft. Through on-site observation and in-depth interviews, the authors construct a blueprint detailing how this hugely successful software company has competed on Internet time. They suggest that by designing products that run on multiple operating systems and staying flexible, they have forced Microsoft into an immovable and therefore less competitive position. Managers everywhere will want to absorb these valuable lessons from the fastest growing software company in history and put them to work in their organisations now - before the competition does!

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Competing On Internet Time

Lessons From Netscape And Its Battle With Microsoft

Információk a könyvről

Teljes leírás

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Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták