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Competitive Communication

A Rhetoric for Modern Business

Szerző: Barry Eckhouse

Nyelv:

Kötés: Puha kötésű

Kiadó: Oxford University Press Inc

Elérhetőség: Beszállítói készleten

Küldés 14-21 napon belül

55 740 Ft

"Competitive Communication" offers the first full-length treatment of the classical art of rhetoric...

Információk a könyvről

Szerző

Barry Eckhouse

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

1999

oldal

320

EAN

9780195115901

Enbook ID

04514278

Kiadó

Oxford University Press Inc

Súly

536

Méretek

190 x 234 x 14

Teljes leírás

"Competitive Communication" offers the first full-length treatment of the classical art of rhetoric with applications to the day-to-day needs of modern managers. Based on the belief that clearly reasoned persuasion is indispensable to professionals who must convince others of their points of view, this text reveals implicit, competitive dimensions of communication to those familiar with contemporary business practices. Concentrating on argumentation - which is viewed both as a process of inquiry and as an act of persuasion - the author reviews principles of reasoning that were central to an age generally credited with having developed the first complete treatment of the art of communication. With Aristotle as guide, Eckhouse demonstrates how the enthymeme, a logical device central to Greek theories of persuasion, is also of powerful relevance to the modern business world. Complementing this discussion is an examination of classical ethos, or credibility, as it is created in language and used to strengthen core arguments modern managers must make. Also offered is an extensive examination of classical fallacies - common pitfalls of argument and debate - which provide early warning signals for those about to enter argumentative danger zones. Ideal for undergraduate and graduate business students, as well as the working professional, "Competitive Communication" offers an invaluable guide to what is probably the most important ability working professionals can develop in today's business world.

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Competitive Communication

A Rhetoric for Modern Business

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