Könyv Competitive Strategy Catherine A. Maritan

Competitive Strategy

Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: Beszállítói készleten
Küldés 14-20 napon belül
288 912 Ft
These two authoritative volumes are an essential guide to the most important research in the area of...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2011
oldal
1312
EAN
9781848442320
Enbook ID
05104330
Súly
2458
Méretek
169 x 244 x 74

Teljes leírás

These two authoritative volumes are an essential guide to the most important research in the area of competitive strategy. The first volume contains articles that contribute to the understanding of competitive effects at industry, firm, group and dyad levels. The second volume focuses more deeply on the competitive capabilities of individual firms, including those required to succeed in dynamic competitive environments. Together, these two volumes function both as an introduction to this research area for graduate students of strategic management, and as an ideal companion for academics and researchers seeking a broad overview of this important field.

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