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Könyv Complete Tradesman Nancy Cox

Complete Tradesman

Szerző: Nancy Cox
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Taylor & Francis Ltd
Elérhetőség: 50 % esély
Keressük az egész világon
72 532 Ft
Based on extensive research into diverse trade sources, this work takes issue with the resilient ste...

Információk a könyvről

Szerző
Nancy Cox
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2000
oldal
288
EAN
9781859281697
ISBN
1859281699
Enbook ID
05119191
Kiadó
Taylor & Francis Ltd
Súly
521
Méretek
156 x 234

Teljes leírás

Based on extensive research into diverse trade sources, this work takes issue with the resilient stereotype of the "dull" and "out of date" shopkeeper of the early modern period. The author shows that the retailing sector was, in fact, well adapted to the social and economic needs of the day and quick to exploit new opportunities. Chapters cover not only distribution, shop design, customer relations and networks between tradesmen, but also attitudes to retailing, official controls and the response to novelty. By throwing light on subjects hitherto overlooked and challenging preoccupations with progress towards modern retailing systems, this study is intended to signal a new approach to the history of retailing. The focus in placed on asessing how far tradesmen, especially shopkeepers, satisfied and stimulated contemporary desires for consumer goods.

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