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Könyv Concept Code Gaby Crucq-Toffolon

Concept Code

Szerző: Gaby Crucq-Toffolon, Sanne Knitel
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: BIS Publishers B.V.
Elérhetőség: Beszállítói készleten alacsony példányszámban
Küldés 11-15 napon belül
10 137 Ft
Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, a...

Információk a könyvről

Szerző
Gaby Crucq-Toffolon, Sanne Knitel
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2016
oldal
192
EAN
9789063694326
ISBN
9789063694326
Enbook ID
10043975
Kiadó
BIS Publishers B.V.
Súly
642
Méretek
201 x 251 x 16

Teljes leírás

Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as this determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to 'think conceptually', it is also important to 'do conceptually'; a concept must be executable (doable). 'In order to attract and bind your consumer, your concept becomes vital for your success.' 'Concept Code' guides you through every stage of bringing life to an idea in order for it to grow into a fully matured concept. It also gives insight into the importance of the consumer's mind and how this functions in to make your concept successful. This is a practical guide to effectively improve ideas, policies, products, and services. Ideal for all professionals in any field of industry and governmental organisation.

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