Könyv Conducting Research Surveys Via E-mail and the Web Matthias Schonlau

Conducting Research Surveys Via E-mail and the Web

Nyelv: Angol
Kötés: Puha kötésű
Kiadó: RAND
Elérhetőség: 50 % esély
Keressük az egész világon
9 486 Ft
Internet-based surveys, although still in their infancy, are becoming increasingly popular because t...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
1999
oldal
112
EAN
9780833031105
ISBN
0833031104
Enbook ID
04941847
Kiadó
Súly
245
Méretek
172 x 228 x 10

Teljes leírás

Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.

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