Consumer Attitude in Emerging and Developing Countries

Name: Consumer Attitude in Emerging and Developing Countries
Brand: LAP LAMBERT Academic Publishing
SKU: 9786205640128
Price: 34534 HUF
Availability: InStock

Szerző: Lydia Qianqian Li

Nyelv:

Kötés: Puha kötésű

Kiadó: LAP LAMBERT Academic Publishing

Elérhetőség: Beszállítói készleten

Küldés 8-11 napon belül

34 534 Ft

This book covers several important issues in understanding consumer attitude in emerging and develop...

Információk a könyvről

Szerző

Lydia Qianqian Li

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2023

oldal

364

EAN

9786205640128

ISBN

6205640120

Enbook ID

43026906

Kiadó

LAP LAMBERT Academic Publishing

Súly

560

Méretek

150 x 220 x 22

Teljes leírás

This book covers several important issues in understanding consumer attitude in emerging and developing countries, with survey data to support a few conceptual frameworks. The topics include: the drivers of consumer attitude toward global versus local brands, and toward globally standardized versus locally adapted products; framing effect in consumer choice and its role in inducing preference reversal among global and local brands; consumers' passionate love as a personality trait and its relationship with their emotional attachment toward luxury brands, those are a typical and special kind of global brands to consumers in emerging and developing countries. Based on literature review, this book contains several empirical studies to give out some important findings. It helps the scholars and managers in international marketing field better understanding their consumers' attitude and the influencing factors, to facilitate effective marketing strategies.

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Consumer Attitude in Emerging and Developing Countries

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