Könyv Consumer Behaviour & Consumer Protection in India Dr Meenu Agrawal

Consumer Behaviour & Consumer Protection in India

Szerző: Dr Meenu Agrawal
Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: 50 % esély
Keressük az egész világon
16 222 Ft
"The process of development coupled with increasing liberalisation and globalisation across the coun...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2006
oldal
331
EAN
9788177081077
ISBN
9788177081077
Enbook ID
06416015
Súly
628
Méretek
224 x 155 x 29

Teljes leírás

"The process of development coupled with increasing liberalisation and globalisation across the country has enabled consumers to realise their increasingly important role in society and governance. The consumer movement in India is as old as trade and commerce. The present book provides a detailed and comprehensive study of the recent developments in the Indian consumer protection law, besides examining the provisions of various other statutes dealing with consumer protection. It also provides further insight into consumer behaviour to help marketers develop an appropriate marketing strategy."

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