Consumer Behaviour in Tourism

Name: Consumer Behaviour in Tourism
Brand: Taylor & Francis Ltd
SKU: 9780367495596
Price: 31354 HUF
Availability: InStock

Szerző: Horner, Susan (University of Plymouth, UK), John Swarbrooke

Nyelv:

Kötés: Puha kötésű

Kiadó: Taylor & Francis Ltd

Elérhetőség: 50 % esély

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Now fully revised and updated, the fourth edition of this bestselling text provides students with a...

Információk a könyvről

Szerző

Horner, Susan (University of Plymouth, UK), John Swarbrooke

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2020

oldal

484

EAN

9780367495596

ISBN

0367495597

Enbook ID

33012410

Kiadó

Taylor & Francis Ltd

Súly

942

Méretek

246 x 174 x 27

Teljes leírás

Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.

This fourth edition has been updated to include:

new material on the impact of Information Communication Technologies (ICT) developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industry

thirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film- and TV-induced tourism, and tourism in Antarctica

new online resources including PowerPoint slides and a case archive.

Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow students to check their understanding of what they have read. This book is an invaluable resource for students studying tourism.

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Consumer Behaviour in Tourism

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