Consumer Behaviour Towards Automobiles

Name: Consumer Behaviour Towards Automobiles
Brand: LAP Lambert Academic Publishing
SKU: 9783846554579
Price: 26528 HUF
Availability: InStock

Two-wheelers

Szerző: Suresh Vadde

Nyelv:

Kötés: Puha kötésű

Kiadó: LAP Lambert Academic Publishing

Elérhetőség: Beszállítói készleten

Küldés 8-11 napon belül

26 528 Ft

This book highlights the consumer buying behaviour for durables is worth studying due to inherent co...

Információk a könyvről

Szerző

Suresh Vadde

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2011

oldal

272

EAN

9783846554579

Enbook ID

07136967

Kiadó

LAP Lambert Academic Publishing

Súly

421

Méretek

150 x 220 x 16

Teljes leírás

This book highlights the consumer buying behaviour for durables is worth studying due to inherent complex factors involved. The two-wheeler market is expanding day by day with different manufacturing the market with different manufactures entering the market with different models. The competition in the two-wheeler market is increasing as the marketers launching new marketing strategies to satisfy the consumer needs. It also focuses on how and why consumers make decision to buy a two-wheeler. The size of the consumer market today is very vast and expanding constantly. Consumer tastes and preferences are getting highly diversified and are changing with time. These buyers were exhibiting diversified preferences and less predictable purchase behaviour. Moreover, a great attention is being paid to consumer protection. Therefore the need arises to study the behaviour of the buyer to understand the impacts of consumer protection on the consumer. Although this book helpful to the marketers would find difficult to an appropriate market mix to appeal and influence all the customers because individuals significantly vary in terms of incomes, occupation, tastes, residence, ages, etc...

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Consumer Behaviour Towards Automobiles

Two-wheelers

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