Könyv Consumer Behaviour John O Shaughnessy

Consumer Behaviour

Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten
Küldés 10-18 napon belül
22 385 Ft
Drawing on the unique academic and professional experience of its author, Consumer Behavior explores...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2012
oldal
536
EAN
9781137003768
ISBN
1137003766
Enbook ID
01212724
Súly
802
Méretek
158 x 229 x 23

Teljes leírás

Drawing on the unique academic and professional experience of its author, Consumer Behavior explores the contribution that each of the major social science disciplines has made to the study of the field. The book considers the perspective of each of these disciplines in turn, enabling students to critically evaluate their individual strengths, weaknesses, biases and limitations. International case studies and discussion questions are included throughout the text to demonstrate applied theories and provoke critical analysis. Consumer Behavior is ideal for advanced undergraduate and postgraduate students of consumer behavior and consumer psychology.

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