Könyv Consumer Behaviour Robert East

Consumer Behaviour

Szerző: Robert East
Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten
Küldés 14-20 napon belül
19 141 Ft
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more emp...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2016
oldal
368
EAN
9781473919501
ISBN
1473919509
Enbook ID
13809492
Súly
660
Méretek
216 x 233 x 20

Teljes leírás

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.

The third edition maintains a strong focus on the use of research, particularly quantitative methods, in order to help higher-level students develop analytical and evidence-based thinking for success in both scholarly and industry-based marketing research. It has been thoroughly updated to include new examples and research findings with special attention paid to the digital environment, including online consumer behaviour and research.

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