Consumer Brand Preference For Consumer Durable Goods

Name: Consumer Brand Preference For Consumer Durable Goods
Brand: LAP Lambert Academic Publishing
SKU: 9783659692109
Price: 12098 HUF
Availability: InStock

Szerző: Aamir Hasan

Nyelv:

Kötés: Puha kötésű

Kiadó: LAP Lambert Academic Publishing

Elérhetőség: Beszállítói készleten

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Consumer behaviourble changes make "Yesterday's luxuries are today's necessaries". India is emerging...

Információk a könyvről

Szerző

Aamir Hasan

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2015

oldal

EAN

9783659692109

Enbook ID

09357222

Kiadó

LAP Lambert Academic Publishing

Súly

112

Méretek

150 x 220 x 5

Teljes leírás

Consumer behaviourble changes make "Yesterday's luxuries are today's necessaries". India is emerging as an attractive market for consumer durables. But the vibrant environmental factors and fierce competition is making it imperative to understand the dynamics of consumer durable market. Market survival depends on consumer satisfaction. Consumer satisfaction depends on their perception and brand preference of particular brand. 6 brands of consumer durables are available in the study area. The study would bring to light which consumer durable brand is most preferred by the consumers and why chose a particular consumer durable brand. Adopting a convenience sampling technique, 350 respondents of socio economic class (SEC A, B & C) were chosen among the consumer durable goods users in Lucknow City, randomly selected during the month of January and February 2014. The responses were analyzed through chi-square test and Garrett score with the help of SPSS-17.The paper has found that quality, technological innovations and multitude of brands across price points for price sensitive consumers are the three dominant factors which influence the consumer preference for consumer durable brands.

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Consumer Brand Preference For Consumer Durable Goods

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