Könyv Consumer Driven Electronic Transformation G. J. Doukidis

Consumer Driven Electronic Transformation

Applying New Technologies to Enthuse Consumers

Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: Beszállítói készleten alacsony példányszámban
Küldés 13-18 napon belül
40 382 Ft
The book focuses on the emerging techniques and technologies for supply chain management and collabo...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2004
oldal
257
EAN
9783540226116
ISBN
3540226117
Enbook ID
01559657
Súly
1220
Méretek
155 x 235 x 19

Teljes leírás

The book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success.

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