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Könyv Consumer Research Methods James Fitchett

Consumer Research Methods

Szerző: James Fitchett, Andrea Davies
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: SAGE Publications Ltd
Elérhetőség: Beszállítói készleten
Küldés 14-20 napon belül
284 428 Ft
Ever since its conception some 40 years ago, consumer research has been the channel through which in...

Információk a könyvről

Szerző
James Fitchett, Andrea Davies
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2013
oldal
1680
EAN
9781446208502
ISBN
1446208508
Enbook ID
01261218
Kiadó
SAGE Publications Ltd
Súly
3224
Méretek
249 x 173 x 159

Teljes leírás

Ever since its conception some 40 years ago, consumer research has been the channel through which innovations in social science, social and cultural theory and the arts have entered the marketing discipline. With each transformation and interjection of new ideas, discourses and approaches, consumer research has also translated a whole tradition and variety of method into marketing theory and research practice. This collection offers a comprehensive and illuminating overview of the main methods used in consumer research and outlines the main theoretical, conceptual and historical debates that are relevant to the area. It highlights the full range of methodological considerations, from questionnaire design through to analyzing qualitative data, as well as discussing the progression and development of the field from its initial conception as a relatively coherent and unified sub-discipline through to the diverse community of methods today.

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