Könyv Consumer Satisfaction Alessandro M. Peluso

Consumer Satisfaction

Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Kiadói készleten rendelésre
Küldés 17-27 napon belül
22 679 Ft
Consumer satisfaction is one of the most widely investigated topics in marketing research. Yet, desp...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2011
oldal
173
EAN
9783034306362
ISBN
3034306369
Enbook ID
12560948
Súly
294
Méretek
210 x 150 x 15

Teljes leírás

Consumer satisfaction is one of the most widely investigated topics in marketing research. Yet, despite the huge research efforts invested in this area, what satisfaction really is, how it can be measured and improved, and how it impacts consumer behavior and firm performances remain unclear. This book presents the state-of-the-art in consumer satisfaction research and reports an empirical application of a new model, the Knowledge-Hope Model by Guido (2010), which promises to make a substantial contribution to the field. The application has been structured in two connected studies, following a procedure that is easily implementable by researchers, managers, and practitioners.

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