Könyv Consumer Ubiquity Syagnik Banerjee

Consumer Ubiquity

A Scale Measure for Identifying Mobile e-Shoppers

Szerző: Syagnik Banerjee
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Scholars' Press
Elérhetőség: Beszállítói készleten
Küldés 5-8 napon belül
89 602 Ft
This document defines a measure of consumer ubiquity to help identify the anytime anywhere consumer....

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2013
oldal
156
EAN
9783639700282
ISBN
3639700287
Enbook ID
06883956
Súly
236
Méretek
152 x 229 x 9

Teljes leírás

This document defines a measure of consumer ubiquity to help identify the anytime anywhere consumer. In the current technology diffused environment though devices have gone wireless, all consumers have not yet been unplugged from their comfort zones of consumption. As a result, some consumers take advantage of the wireless marketplace, whereas some others still access it from bounded contexts. Those who access markets anytime anywhere also express greater willingness to pay for mobile connectivity and are more inclined to respond to mobile advertising. This book documents the aspects of context which form the sources of mobile e-shopping resistance, demographic target profiles as well as potential outcomes of ubiquitous consumption behavior.

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