Consuming Instinct

Name: Consuming Instinct
Brand: Prometheus Books
SKU: 9781633886438
Price: 6535 HUF
Availability: InStock

What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

Szerző: Gad Saad, David M. Buss

Nyelv:

Kötés: Puha kötésű

Kiadó: Prometheus Books

Elérhetőség: Beszállítói készleten

Küldés 14-21 napon belül

6 535 Ft

In this highly informative and entertaining book, the founder of the vibrant new field of evolutiona...

Információk a könyvről

Szerző

Gad Saad, David M. Buss

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2020

oldal

374

EAN

9781633886438

ISBN

1633886433

Enbook ID

25045634

Kiadó

Prometheus Books

Súly

634

Méretek

229 x 153 x 27

Teljes leírás

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives-namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals.For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves-this is a fascinating read.

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Consuming Instinct

What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták