Consumption-Based Forecasting and Planning

Name: Consumption-Based Forecasting and Planning
Brand: John Wiley & Sons Inc
SKU: 9781119809869
Price: 13562 HUF
Availability: InStock

Szerző: Charles W. Chase

Nyelv:

Kötés: Kemény kötésű

Kiadó: John Wiley & Sons Inc

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Discover a new, demand-centric framework for forecasting and demand planningIn Consumption-Based For...

Információk a könyvről

Szerző

Charles W. Chase

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2021

oldal

272

EAN

9781119809869

ISBN

111980986X

Enbook ID

33566453

Kiadó

John Wiley & Sons Inc

Súly

470

Méretek

241 x 159 x 27

Teljes leírás

Discover a new, demand-centric framework for forecasting and demand planningIn Consumption-Based Forecasting and Planning, thought leader and forecasting expert Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy.The book showcases short- and mid-term demand sensing and focuses on disruptions to the marketplace caused by the digital economy and COVID-19. You'll also learn:* How to improve demand forecasting and planning accuracy, reduce inventory costs, and minimize waste and stock-outs* What is driving shifting consumer demand patterns, including factors like price, promotions, in-store merchandising, and unplanned and unexpected events* How to apply analytics and machine learning to your forecasting challenges using proven approaches and tactics described throughout the book via several case studies.Perfect for executives, directors, and managers at retailers, consumer products companies, and other manufacturers, Consumption-Based Forecasting and Planning will also earn a place in the libraries of sales, marketing, supply chain, and finance professionals seeking to sharpen their understanding of how to predict future consumer demand.

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Consumption-Based Forecasting and Planning

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