Angol
"Contemporary Consumer Psychology" is a cutting-edge textbook that provides key reviews and analyses of the leading thinking in consumer psychology theory and practice. Each of the chapters, written by internationally renowned experts in the field, provides the state-of-the-art in the specialist subject, reviewing the key literature and addressing competing perspectives. It includes a research-led, critical approach. It is packed with international examples and illustrations. It provides learning features that include Applied Case Study and Investigation sections where the literature/theory presented will be applied and key projects/questions introduced. It provides a companion website with a full Instructors' Manual including PowerPoint slides, extended case studies and detailed instructors notes for lecturers and free full-text journal articles for students. "Contemporary Consumer Psychology" will be essential reading for all final year, postgraduate and executive consumer psychology, marketing psychology, consumer behavior, consumer studies and related modules.
