Content Analysis of Advertisements on Indian Television

Name: Content Analysis of Advertisements on Indian Television
Brand: VDM Verlag
SKU: 9783639224726
Price: 26939 HUF
Availability: InStock

A Case Study

Szerző: Rinku Bhatia, Usha Kiran

Nyelv:

Kötés: Puha kötésű

Kiadó: VDM Verlag

Elérhetőség: Beszállítói készleten

Küldés 14-21 napon belül

26 939 Ft

The quality of advertisements and its social acceptance are two sides of the same coin. Various prob...

Információk a könyvről

Szerző

Rinku Bhatia, Usha Kiran

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2010

oldal

176

EAN

9783639224726

ISBN

3639224728

Enbook ID

06830271

Kiadó

VDM Verlag

Súly

268

Méretek

152 x 229 x 10

Teljes leírás

The quality of advertisements and its social acceptance are two sides of the same coin. Various problems arise due to this. The dispute is not about having or not having advertisements but about quality and content of advertising art forms. Hence, need for legislation and regulation has been felt worldwide. Considering that the persuasiveness of communication can be increased dramatically by paying attention to the content, an attempt has been made to study the scenario of advertisements on Indian Television by content analysis. To substantiate the results further, the responses and reactions of viewers by consumer research has also been presented. The book tries to understand the current trend in Indian advertisements and the direction it is likely to affect its viewers. It may also lead to reconsideration of possible control of advertising content.

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Content Analysis of Advertisements on Indian Television

A Case Study

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták