Controlling the Message

Name: Controlling the Message
Brand: NEW YORK UNIVERSITY PRESS
SKU: 9781479867592
Price: 16122 HUF
Availability: InStock

New Media in American Political Campaigns

Szerző: Victoria A. Farrar-Myers, Justin S. Vaughn

Nyelv:

Kötés: Puha kötésű

Kiadó: NEW YORK UNIVERSITY PRESS

Elérhetőség: Beszállítói készleten

Küldés 9-15 napon belül

16 122 Ft

From the presidential race to the battle for the office of New York City mayor, American political c...

Információk a könyvről

Szerző

Victoria A. Farrar-Myers, Justin S. Vaughn

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2015

oldal

368

EAN

9781479867592

ISBN

1479867594

Enbook ID

09240901

Kiadó

NEW YORK UNIVERSITY PRESS

Súly

616

Méretek

254 x 182 x 21

Teljes leírás

From the presidential race to the battle for the office of New York City mayor, American political candidates' approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens' engagement with the issues--these skills are heralded as crucial for anyone hoping to get their views heard in a chaotic election cycle. But just how effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on the tide of public opinion? In Controlling the Message, Farrar-Myers and Vaughn curate a series of case studies that use real-time original research from the 2012 election season to explore how politicians and ordinary citizens use and consume new media during political campaigns. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship--an ideal volume for students, scholars, and political analysts alike.

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Controlling the Message

New Media in American Political Campaigns

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták