Corporate Social Responsibility (CSR)

Name: Corporate Social Responsibility (CSR)
Brand: Diplomica
SKU: 9783836696159
Price: 13236 HUF
Availability: InStock

an International Marketing Approach

Szerző: Kolja Paetzold

Nyelv:

Kötés: Puha kötésű

Kiadó: Diplomica

Elérhetőség: Beszállítói készleten

Küldés 8-11 napon belül

13 236 Ft

This book presents the main framework of Corporate Social Responsibility (CSR) in connection with In...

Információk a könyvről

Szerző

Kolja Paetzold

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2010

oldal

EAN

9783836696159

ISBN

3836696150

Enbook ID

01787910

Kiadó

Diplomica

Súly

183

Méretek

178 x 254 x 5

Teljes leírás

This book presents the main framework of Corporate Social Responsibility (CSR) in connection with International Marketing. It includes the CSR background, such as its history and examples of how organizations implemented/can implement the philosophy of CSR into their core business.§It is also illustrated how companies and organizations can control and measure their social actions. Furthermore, the advantages and disadvantages of the CSR implementation within an organization were compared. This allows the reader to understand which actions are beneficial for the organization and those that are not. The potential of CSR is illustrated by several aspects, followed by a comparison of the results. §Greenwashing is of great interest for the everyday person who buys products with the thought of doing something good, for example, in connection with the environment, human rights, etc. One chapter solely concentrates on this subject, demonstrating how people can avoid paying more for a product with false claims, thus abusing their good will to care about social aspects. Greenwashing is part of this book, because it can also be seen as a marketing strategy, misleading conscious consumers, bluntly called fraud.§This book demonstrates how CSR can be seen as a marketing tool on an international level, through which organizations can increase not only their assets, but also their reputation making it more attractive for potential new partners and employees.

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Corporate Social Responsibility (CSR)

an International Marketing Approach

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták