Könyv Corporate Strategy Phanish Puranam

Corporate Strategy

Tools for Analysis and Decision-Making

Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: Beszállítói készleten
Küldés 10-18 napon belül
35 496 Ft
Written for students and managers, this concise textbook arms readers with the tools needed to make...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2016
oldal
322
EAN
9781107120914
ISBN
1107120918
Enbook ID
09503238
Súly
614
Méretek
283 x 160 x 19

Teljes leírás

Written for students and managers, this concise textbook arms readers with the tools needed to make good decisions on corporate strategy issues and to perform sound analysis of the corporate strategy decisions of others. By focusing on the active application of concepts to problems, the authors guide students through the process of applying correct frameworks to real-world business and management situations. Readers will learn how to answer questions such as 'should we pursue an alliance or an acquisition?' and 'should we divest this business?' with clear and well-reasoned justifications for their chosen decisions. The book's content is research-driven and draws on the authors' wealth of teaching experience. A range of learning aids are used, including easy-to-comprehend examples, templates and FAQs, and a rich companion website forms an integral part of the learning experience with additional templates, case materials and current examples from the media.

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