Crafting Strategy

Name: Crafting Strategy
Brand: Cambridge University Press
SKU: 9781107411692
Price: 20370 HUF
Availability: InStock

Embodied Metaphors in Practice

Szerző: Loizos HeracleousClaus D. Jacobs

Nyelv:

Kötés: Puha kötésű

Kiadó: Cambridge University Press

Elérhetőség: Beszállítói készleten

Küldés 9-15 napon belül

20 370 Ft

The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without deny...

Információk a könyvről

Szerző

Loizos HeracleousClaus D. Jacobs

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2012

oldal

260

EAN

9781107411692

ISBN

1107411696

Enbook ID

02051779

Kiadó

Cambridge University Press

Súly

370

Méretek

154 x 229 x 14

Teljes leírás

The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this 2011 book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking. The theoretical underpinnings of this approach include embodied realism, interpretivism, practice theory, theory of play, design thinking, as well as discursive approaches such as metaphorical analysis, narrative analysis, dialogical analysis and hermeneutics. The book includes in-depth discussions of these theories and shows how they can be put into practice by presenting detailed analyses of embodied metaphors built by groups of agents with step-by-step explanations of how this process can be implemented and facilitated. The link between theory and practice is further supported by the inclusion of several vignettes that describe how this approach has been successfully employed in a number of organizations, including BASF and UNICEF.

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Crafting Strategy

Embodied Metaphors in Practice

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