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Könyv Creating Experience Value in Tourism Joseph S. Chen

Creating Experience Value in Tourism

Szerző: Joseph S. Chen, Muzaffer S. Uysal
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: CABI Publishing
Elérhetőség: Beszállítói készleten
Küldés 14-20 napon belül
23 388 Ft
Research delivers a multitude of approaches to value creation, represented here as a set of definiti...

Információk a könyvről

Szerző
Joseph S. Chen, Muzaffer S. Uysal
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2022
oldal
256
EAN
9781800621503
ISBN
1800621507
Enbook ID
38379339
Kiadó
CABI Publishing
Súly
592
Méretek
243 x 173 x 15

Teljes leírás

Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry.Including a framework to distinguish among key resources or antecedents of customer value, this new edition:- Introduces the concept of co-creation of value in the tourist experience, looking at the definitions, structures and models available;- Provides a new chapter addressing value creation and resource configuration;- Considers consumer behaviour and factors affecting value creation from both physiological and psychological perspectives;- Introduces a new full colour internal design to aid understanding.Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.

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