Könyv Creating Powerful Brands Leslie de Chernatony

Creating Powerful Brands

Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten
Küldés 10-18 napon belül
30 822 Ft
Seeing the world's biggest brands gain ground over global markets, you can't deny that the 36,000 st...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2010
oldal
496
EAN
9781856178495
ISBN
1856178498
Enbook ID
04301027
Súly
940
Méretek
190 x 235 x 28

Teljes leírás

Seeing the world's biggest brands gain ground over global markets, you can't deny that the 36,000 students in Europe studying marketing will never understand their subject without knowing how branding works. This is THE definitive introductory textbook in this crucial topic, an already hugely respected title and big seller in the field. It comes highly illustrated with over 50 brand-new, real examples of influential marketing campaigns. The rigor of this book is balanced with learning outcomes, summaries, case studies and activities: even novices to the world of branding can rely on this book to get them up to speed. This is the book that lecturers rely on to get their students thinking critically and strategically about brand.

Érdekelheti

24 281 Ft

Marketing Strategy

Robert Palmatier
26 074 Ft

Illustrated Letters of Jane Austen

Penelope Hughes-Hallett
6 797 Ft
3 838 Ft

Bad Habit

Charleigh Rose
5 855 Ft

Will

Will Smith
11 957 Ft
4 008 Ft
16 166 Ft

Fire and Fury

Michael Wolff
3 954 Ft

Ed Hardy

Sherry Fowler
5 972 Ft
7 433 Ft

Marketing 6.0

Hermawan Kartajaya
8 191 Ft

Jasper Vale

Devney Perry
5 416 Ft

The Song of the Cell

Siddhartha Mukherjee
9 442 Ft
21 524 Ft

Stay with Me

Nicole Fiorina
7 891 Ft

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták

Stonehenge

CORNWELL
7 904 Ft
11 105 Ft
6 267 Ft

XXX

xxx
2 685 Ft
22 820 Ft

Madrid

Michelin
5 205 Ft
7 222 Ft